Famous Bollywood script writer Avinash Shastri is often described as rich, temperamental, controversial and a womaniser. Fallen from grace, this quintessential bad boy of Bollywood shifts to a modest one room apartment in a middle class Mumbai suburb as a last resort to find inspiration for his upcoming movie. Avinash gets more than he bargained for in the form of a young innocent wife Sanam Kaur Bedi. Circumstances force Avinash and Sanam to enter a contract marriage and their love blooms. But does Avinash really love Sanam or is he using Sanam for his script? Is it #True Love for Avinash or a convenience?